Sweta
Sweta

To have a feature in whatsapp group which will help users to easily plan for a dinner /concert with other people in the group

Define

Whatsapp is a platform owned by Meta Platforms, where users can interact with each other by sending and receiving different text and voice messages. They can also share images, documents and other files/pdf.

Whatsapp group is a place where users can invite people and everyone can chat and discuss and make any plans.

Goal

To have a feature in whatsapp group which will help users to easily plan for a dinner /concert with other  people in the group. Plans would be simple single task activities (like dinner, concerts etc.).

User Persona

Martand N.

  • 25

  • Bangalore

  • Single

Descriptor

Martand works as a Lawyer and loves exploring new technologies. He loves hanging out with his friends for movies or dinner. He is an active whatsapp users. He is a part of many whatsapp groups which includes office colleagues, school friends group, college friends groups, etc. He is a bachelor and almost every weekend, he makes plans with different groups of friends either to hangout or dinner or lunch.

Goals-

  • Looks for organized  way of planning a dinner or meet up so that all the details are clearly mentioned in one place

  • More Easy and simple way to plan for dinner or concert with less effort

**

Frustrations-

  • He finds it difficult to communicate in messages in the group regarding the dinner plan. Since at times some of the members in the group missed the message and hence aren't aware of the dinner plan.

  • At times he gets confused with the date or the restaurant name which the members in the group have planned and since they were  text messages, he finds it difficult to search and look for the message.

  • While booking tickets for movies or concerts, it gets difficult to keep a count of the number of people who want to go and who don't want to.

Brands

Amazon Go, IKEA Interior

Sourav

  • 38

  • Mumbai

  • Married

Descriptor

Sourav works in a consulting firm where his major role is around networking with different stakeholders.

Goals-

  • Organized dinner and meet up plan with clients outside office hours

  • Better way to communicate to share plans for dinner

Frustrations-

  • He finds it difficult to communicate in messages in the group regarding the dinner plan. Since at times some of the members in the group missed the message and hence aren't aware of the dinner plan.

  • He finds it little informal to send details of dinner plans  over  texts

Brands

Apple, Brooks Brothers

Based on the context, let's  summarize the pain points faced by Users

  • Users  find it difficult to communicate in messages in the group regarding the dinner plan. Since at times some of the members in the group missed the message and hence aren't even aware of the dinner plan.

  • At times he gets confused with the date or the restaurant name which the members in the group have planned and since they were  text messages, he finds it difficult to search and look for the message.

  • While booking tickets for movies or concerts, it gets difficult to keep a count of the number of people who want to go and who don't want to. This makes it difficult to book the ticket.

  • There are different restaurants with the same name and so the user has to be specific with the location name to make it more clear. Sending all these important details over individual text messages makes it unorganized and difficult for users to get the clear data

  • He finds it a little informal to send details of dinner plans  over  texts or voice messages when it's a meet up with clients or stakeholders.

Here are a few proposed solutions to overcome these pain points -

  1. To have an option to “MakePlan” inside the group -when a user clicks on that option, he will have the option to select a poll , where he can put poll questions and answer options. He can either enable or disable the poll. He will also have the option to add date and time. He will have an attachment option to add location. There will be a notification when there will be an update on the plan.

  2. User can send the info over text but he will have option to pin the conversation, that information will be pinned to the group

  3. Users can create an alert message option in the group. On clicking that all other members will get to know it's something important discussion going out.

  4. Users can have an option as “PlanOut” - on clicking that, user can add place and add date and share in the group

Based on the above solutions, I will prioritize one solution-

I will go with the first solution. -”MakePlan” options solve almost the majority of pain points for users. It will help users to segregate their plans and make things a lot more organized. Even other users in the group can also check.

WireFrame for the prioritized solution -