Google Maps application solves the problem of navigation. A user can use this application to find directions to a particular place. A user can also search and look for options like restaurants,hotels, petrol, attractions,shopping, hospitals, etc.
Goal**-**
We want to improve google maps for women, particularly to ensure their safety.
Target Customers-
We can have a lot of segments of users under the category of women-
-
Women age between 15 -24 yrs ,basically high school/college going students.
-
Between 24- 35 who are at their early stage of working career.
-
Women aged between 35 and above till 50 , who are basically the working professionals.
-
And also above 50 , basically the early stage of retirement and seniority.
Since our focus here is to ensure the safety of women from the outside world,
We will focus basically on women who are college going students and the one who have just started their working career. These segments will prefer exploring new places more and mostly they will travel more.
Pain Points for these segments**-**
-
It's a little unsafe and risky for the working women traveling / driving alone at night , returning from work.
-
Group of College students who have gone to a new place and suddenly get stuck in the middle of the way due to some reason.
-
Women who have just moved to a new city and are trying to explore the new place but might get trapped in some difficulty.
Some proposed solutions to these pain points :-
-
Emergency contact - a user can save an emergency contact in the google map - so while traveling at night, if someone falls into any difficulty, they can directly call in that emergency number, also that emergency number will be sent an sms about the location where the user is stuck.
-
It should be clearly mentioned in the application about the places which are little unsafe or restricted or where there is any construction going on, so that people who are new to that place are aware of it. Also, sometimes few roads are under construction or its very congested, it should be updated in the maps so that users don't take that particular direction.
-
There are different options inside the application like restaurants, hospitals, petrol, hotels. Users can click any one , and they will get a variety of options under a particular heading. Similarly there should be a button for the police/ helpline. On clicking that, users will get different nearby police stations options and other helpline centers.
Summarize the prioritize solution-
Based on the above solutions, I will prioritize the third solution, since that will be very beneficial for users even if they are in a new place. Implementing this feature will also not be difficult since we already have similar implementations for different choices like restaurants, hospitals, etc.