Sweta
Sweta

To propose a solution for the office goers who forget to order lunch in time and find it cumbersome and irritating to go through the entire process of ordering food on a daily basis

Define

Swiggy is a food ordering and delivery platform .It helps people to order their favorite dishes from their desired restaurants  online and get it delivered at their houses/offices.

Goal -

A large % of Swiggy's most active users are office goers who live alone and order lunch daily from Swiggy. To propose a solution for the users who forget to order lunch in time and find it cumbersome and irritating to go through the entire process of ordering food on a daily basis


User Journey for Swiggy to order food

open the swiggy app— select food— select restaurant— add the desired dishes—view cart—select location—make payment- confirm order

Let's look at some user persona to understand our users' needs .

User Persona

Martand N.

  • 28

  • Bangalore

  • Single

Descriptor

Martand works as a Lawyer in a law firm in bangalore. He loves exploring new food. He orders his lunch from swiggy when he is in the office

Goals-

  • He doesn't want to repeat the same process to order food everyday.

  • Easily and quickly decides food and restaurants

  • He wants to have tasty and healthy food

Frustrations-

  • Finds it monotonous to order from swiggy everyday using the same long process

  • At times, he forgets  to order food when he is in back to back calls in the office.

  • Sometimes he becomes indecisive regarding the restaurant and food.

  • Their offices does not provide varieties.It's the same kind of food always and not seems tempting

Brands

Amazon Go, IKEA Interior,Swiggy

Hobbies

Photography, Exploring new Restaurants

Siddharth

  • 35

  • Gurgaon

  • Single

Descriptor

Siddharth works as a consultant  in Gurgaon.He orders his lunch from swiggy when he is in the office. He stays alone and works in a consulting firm. He usually has a very light breakfast so he prefers having a proper lunch meal.

Goals-

  • He doesn't want to repeat the same process to order food everyday.

  • He wants to have at least one proper meal especially lunch

  • He wants to have tasty and healthy food

Frustrations-

  • Finds it monotonous to order from swiggy everyday using the same long process

  • At times, he forgets  to order food when he is in back to back calls in the office.

Brands

Adidas, Apple, crocs

Hobbies

Playing FootBall, reading books

Based on the context, let's  summarize the pain points faced by Users

  1. Users find it inconvenient to go through the entire process of ordering food from Swiggy on a daily basis.

  2. At times they forget to order food when they are in meetings or back to back calls.

  3. Some of their offices don't provide good healthy /tempting food.

  4. Sometimes it becomes difficult for them to decide which restaurant and the food to order, and they already have a lot to do on a daily basis.

Here are a few proposed solutions to overcome these pain points -

  1. When a user selects food and adds to cart, in the final page before proceeding to make payment, there should be an option for -<do you want to repeat orders> if a user selects yes, then there will be dates he can select and slot/ time On selecting that, the next day for the order he will get a notification and it will be delivered to him right away for those days. He has to make the entire payments  including for the few days he selected, at the beginning itself.

  1. When a user opens the app , he will have an option as prepare his lunch box meal for a week , user can select different food items from different restaurant for each meal , but each meal has to be specified to one restaurant. he can save it later, all he has to do is to come back to the application and select which meal of the other box meals  he wants to chose today.

  2. Users can have an option to add favorite restaurants, so that they can come and select restaurants from favorites. This will ease their process of selecting restaurant

Based on the above solution, I will prioritize one solution

I will go with implementing the second solution where te will have an option as prepare his lunch box meal for a week , user can select different food items from different restaurant for each meal , but each meal has to be specified to one restaurant. he can save it later, all he has to do is to come back to the application and select which meal of the other box meals  he wants to chose today.

This will ease the process of ordering the food following the entire process and the food will be delivered to them at the right time.