Replicate/Design a french press so that it can be

• Portable (travel in train/air/car)

• Not Fragile

• Can still make fresh hot black coffee anywhere

A French press is a coffee brewing device. It uses a brewing method called immersion. This type of brewing is a method in which the coffee grounds are immersed in water and left to brew.

Let's Look at our target customer-

There can be a lot of people who drink coffee on a regular basis or the one who drinks occasionally.

1. Active coffee drinkers- they prefer to have  freshly brewed coffee mostly 5 to 6 times a day.

2. People who travel a lot by profession and prefer having fresh brewed coffee

3. The people who drink coffee on rare occasions. They don't have any specific preference.

Here we will focus on users who are active coffee users and prefer fresh brewed coffee which can be prepared easily without consuming much time.

We can also consider people  who are active coffee users but have traveled a lot for professional/personal  reasons for which they can't always make coffee at home.

---

Pain Points for users-

1. It is difficult to carry a french press everywhere while traveling by air/car.

2. It is fragile and at risk of breaking.

3. It's difficult to always wash the device after making the coffee.

4. There is also a difficulty to remove the coffee grinds from the device after the coffee is made.

5. A french press/ is not portable.

Some proposed solutions we can think of for the above pain points-

1. We can design a small kind of coffee bag (similar to tea bags), the difference being the hot water has to be poured over,so that it passes through the coffee powder.

2. A thermos flask of medium size which has a pressing device very similar to french press. The user can pour grind coffee and hot water and press it, they can have the coffee with the cap of flask which will be very similar to the size of a cup.

Prioritized solution-

Both the solutions can solve the issue but I will prefer the first solution.

Since the first solution solves most of the pain points of users, although the method cannot be considered as french press, its rather a drip/pour over.

Metrics to measure success-

• Number of people using coffee bags

• Number of coffee bags sold in given period of time

• Increase in consumption of coffee /Increase in Number of users